Tom Benson Announces Purchase of Cadillac of New Orleans

April 11, 2017 

NEW ORLEANS – New Orleans native Tom Benson announced today the acquisition of Cadillac of New Orleans. Benson, a proven veteran in the automotive dealership industry and a recipient of the prestigious 50 Year General Motors Dealer Award, has added the Cadillac brand of luxury automobiles to his roster of dealerships, which also currently includes Best Chevrolet in Kenner, La. and Mercedes-Benz of New Orleans. Cadillac of New Orleans serves the New Orleans and southeast Louisiana communities and offers the largest selection of new and pre-owned Cadillac vehicles, as well as a full service department. Benson’s proud association with General Motors dates back to 1955, when he first became a GM dealer.

“Cadillac has long been amongst the true gold standard in the automotive world,” said Benson, shortly after Best Chevrolet was named the number one General Motors dealership in the state of Louisiana. “The quality and attention to detail in each one of their cars is legendary. We are pleased to be able to continue to offer New Orleans and southeast Louisiana communities Cadillac’s legendary automobiles and service.”

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. Driven by the new XT5, Cadillac sales in the midsize luxury crossover category – the industry’s strongest segment – recently grew 51.7% to begin 2017. Cadillac’s ATS sport sedan and coupe product line rose 63.8% since the beginning of the year, and the XTS luxury sedan saw sales increase 29.3% during that same period of time.

“Cadillac begins 2017 with a continuation of the robust global growth of 2016, a year in which we sold more products worldwide than any point in the past three decades,” said Cadillac President Johan de Nysschen. “We are growing the business significantly and attracting a youthful and affluent demographic, elevating the aspirational character of the brand.”

“From the introduction of air bags, to the debut of OnStar, Cadillac continues its heritage of pioneering safety and connectivity advances,” said Richard Brekus, Cadillac global director of Product Strategy. “V2V (Vehicle-To-Vehicle communications) essentially enables the car to sense around corners. Connecting vehicles through V2V holds tremendous potential, as this technology enables the car to acquire and analyze information outside the bounds of the driver’s field of vision. As an early mover, we look forward to seeing its benefit multiply as more V2V-equipped vehicles hit the road.”

“Our other dealerships in the New Orleans area are known for their superior customer satisfaction,” said Rick Hood, President of Bensco. “We believe that sales sell the first car and service sells the second, third and fourth. We will strive to make Cadillac of New Orleans the gold standard in both sales and service.”

Benson has long been an ardent and enthusiastic advocate in supporting important New Orleans and Louisiana businesses and charities. Besides his automotive, financial and real estate interests, Benson has been the owner of the New Orleans Saints since 1985 and the New Orleans Pelicans since 2012. In many cases Benson sought to purchase businesses that were underperforming and could potentially leave and abandon his hometown, as was the case with the Saints and the Pelicans. Each time Benson has enthusiastically stepped forward with the intentions and goals to not only maintain the important businesses to New Orleans, but also to improve on them and make them leaders in the Crescent City. His business acumen through the years has been nothing short of remarkable. All the while, Benson has been steadfast in his directive to his employees to follow his lead in making their hometown communities stronger and more vibrant places to live through active and meaningful community involvement.

In addition to the on-field success and the commitment to the community by the Saints, Pelicans and his numerous other interests, Benson’s efforts have also paid great economic dividends for the city of New Orleans and the surrounding areas. Since Benson first purchased the Saints in 1985, the city has hosted five Super Bowls, including Super Bowl XLVII, which was played on February 3, 2013. Each Super Bowl that Benson has lobbied hard to attract to New Orleans has been an economic windfall, with the most recent game in New Orleans totaling $480 million, plus the incredible exposure and charitable contributions the NFL makes during Super Bowl week that extends will extend for generations. Benson is also committed to continuing to bring future Super Bowls to New Orleans. The Pelicans have also drawn professional basketball’s marquee event, the NBA All-Star Game, to New Orleans in both 2014 and most recently, in February. Both were significant financial engines for the city and catalysts for its ever important tourism industry, as well as shining the spotlight to a global television market that extends to over 215 countries and 49 languages.

About Cadillac of New Orleans
Located in Metairie (3100 Lime St., Metairie, LA 70006) and proudly serving southeast Louisiana and New Orleans, Cadillac of New Orleans offers an amazing selection of new and pre-owned Cadillac vehicles. Cadillac of New Orleans is the most trusted Louisiana Cadillac dealership and always puts its customers and their satisfaction first. (neworleanscadillac.com)

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