Sacramento, Calif. — Today, the Sacramento Kings and Xperiel announced the launch of a new fan experience and engagement innovation — Photo in the Plaza— for fans during the team’s Sixth Man Celebration at the final home game of the 2016-17 season at Golden 1 Center. Using the Kings + Golden 1 Center app, fans can submit photos to be displayed on the arena’s custom 25 foot vertical video screens at the Grand Entrance.
“Technology allows us to create unique opportunities for our fans and make memorable experiences,” said Kings Chief Technology Officer Ryan Montoya. “By connecting fans to the arena’s advanced features through our app and providing a hyper-personalized way to welcome them to the arena, we’re changing the way teams look at technology, while leaving our fans with an enhanced experience – even before tip-off.”
To participate in “Photo in the Plaza,” fans can take or upload a photo of their choice by visiting the “Fan Zone” section within the Kings + Golden 1 Center app. Submitted and approved photos will be placed in a live queue to be displayed on the Golden 1 Center external video screens. As fans arrive in the plaza near the Grand Entrance, their app will serve as a remote control to the arena and trigger advanced BLE beacons. The screens will continuously update with new photos as fans arrive at the arena, welcoming them to the game on Tuesday, April 11. Future Kings games and arena events like concerts and family shows can feature Photo in the Plaza integration.
“There is a density of technology that you can only find in sports arenas and stadiums, like Golden 1 Center. We are moving away from the idea that an app should run only on a mobile device and instead embracing the fact that it can run throughout an entire arena,” said Alex Hertel, CEO of Xperiel. “This thinking puts the Kings fan experience not only in their hands, but also up on the big screen, part of ticket sales, ticket scans, etc. With Xperiel, the whole arena becomes a device that provides experiences.”
Recently ranked No.1 on both Fast Company’s “Most Innovative Company in Sports” and SportTechie’s “25 Most Tech Savvy Sports Teams,” the Kings have served as an industry leader with over a decade of innovation to redefine how fans interact with the team. Now with Golden 1 Center, the world’s most technologically advanced arena, the Kings are utilizing next-generation technology to enhance the fan experience through a first-of-its-kind app, an unmatched internet connection, the NBA’s only 4K video board, and many more innovations to create a seamless and frictionless environment.