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Cavaliers, Goodyear strike deal for Wingfoot patch on jerseys starting in 2017-18
Author: Joe Vardon
CLEVELAND, Ohio — The Cavaliers will carry another big piece of Akron with them starting next season when the Goodyear Tire and Rubber Company’s Wingfoot logo appears on game jerseys.
The Cavs and Goodyear will formally announce the partnership Monday in a 1 p.m. press conference at The Q as part of the NBA’s three-year pilot program to sell ads on uniforms, starting next season.
The pairing makes sense, as Cleveland’s star player, LeBron James, is Akron’s favorite son, and Goodyear is the city’s cornerstone company. It was founded there in 1898. – CLICK HERE to read full story.
Goodyear logo worth more than $10 million for Cavaliers
Author: Joe Vardon
CLEVELAND, Ohio — The Cavaliers will receive more than $10 million annually through a new partnership in which Goodyear Tire and Rubber Company will place its Wingfoot logo on new, Nike-designed team jerseys for the next three seasons.
The arrangement between the Cavs, Goodyear, and Turner Sports may be among the most lucrative in the NBA, according to sources with knowledge of the deal that was announced in a joint press conference Monday at Quicken Loans Arena.
The Cavs’ payroll of roughly $130 million is the highest in the NBA and the franchise lost $40 million during its championship season in 2016, according to Forbes. – CLICK HERE to read full story.
Cavs, Browns and Indians should sell every inch of uniforms to sponsors: Doug Lesmerises
Author: Doug Lesmerises
CLEVELAND, Ohio — Let the Goodyear wingfoot logo on the Cavaliers jerseys next season serve as a start to the billboarding of professional athletes.
Within the next five years, LeBron James, Francisco Lindor and Browns quarterback X should be covered in logos, as should every professional athlete in American sports. Every inch of free space on an NBA, MLB or NFL jersey is money lost.
Leagues and teams have already ruined the legitimacy of jerseys with alternates and throwbacks and one-offs. That’s all done to get you, the consumer, to buy more versions of your favorite team’s attire. – CLICK HERE to read full story.
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