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Cleveland Cavaliers unveil new Nike uniforms featuring Goodyear logo for 2017-18 campaign
Author: Joe Noga
CLEVELAND, Ohio — The Cleveland Cavaliers on Monday unveiled new Nike uniforms for the 2017-18 NBA season in white and wine colors and featuring the team’s updated branding along with the Goodyear Wingfoot logo and Nike Swoosh.
Two additional uniform styles will be unveiled in the coming months, the team said.
The Association edition (white) and the Icon edition (wine) released this week are inspired by both the history and future of the Cavaliers franchise, says Chief Marketing Officer Tracy Marek. – CLICK HERE to read full story.
Dressed for Success
Author: Marla Ridenour
Publication: Akron Beacon Journal
Nothing I can write here will expound upon the Cavaliers’ clean, sleek and sturdy new uniforms as well as the day – (we’ll know what day when the preseason schedule comes out) – that LeBron James pours his chiseled 6-8, 265-pound frame into one and we witness them in action.
Until then, the rollout photos you’re seeing on Cavs.com leave no doubt that the Cavaliers and Nike – in partnership with Goodyear – have made a serious splash in the team’s recent reincarnation of the franchise’s look and feel.
Right down to the golden patch in collar representing Cleveland’s 2016 World Championship, these are the threads designed to Defend the Land. – CLICK HERE to read full story.
Cavs unveil new Nike uniforms
Author: Kevin Kleps
Publication: Crain’s Cleveland
The Cavs introduced the first two sets of their new uniforms for 2017-18, and Kyrie Irving’s name was even featured on the back of one of the jerseys that was featured in images that were released to the media on Monday, Aug. 7.
The new looks are part of the NBA switching to Nike as the league’s exclusive oncourt apparel provider — an eight-year, $1 billion deal that begins with the 2017-18 season.
On May 31, the Cavs unveiled a new collection of logos, and introduced black to their permanent color palette. – CLICK HERE to read full story.
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