Cavaliers Unveil All New Nike Uniforms for the 2017-18 Season

“The new uniforms are uniquely inspired by both the history and future of the Cavaliers franchise and represents the power of teamwork and partnership,” said Tracy Marek, Cavaliers chief marketing officer. “We had the incredible opportunity to collaborate with Nike on the design of the uniform and we found the perfect partner in Goodyear who shares our home-state pride and values of drive and determination. We couldn’t be more fortunate to work with two global leaders in their respective industries, and their prominent representation on the Cavaliers new uniforms helps present a timeless message of performance and impact on and off the court.”

To debut its new uniform system, Nike has introduced the Association edition and Icon edition, the first two of what will be four new core uniforms for each team in the league. The two remaining uniforms will be revealed in coming months.

The Association edition pays homage to the NBA, as every team has the traditional white jersey in their collection. The Icon edition is the primary color uniform that represents the unique identity and rich heritage of each of the 30 teams in the league, with wine paying tribute to the Cavaliers. In addition, uniforms will no longer have a “home” or “road” color designation. The home team will have the opportunity to choose what color uniform they wear at home games and the visiting team will wear a contrasting color.

“We had the incredible opportunity to collaborate with Nike on the design of the uniform and we found the perfect partner in Goodyear who shares our home-state pride and values of drive and determination.”

Tracy Marek, Cavaliers Chief Marketing Officer

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